šŸ§ƒ Livestream commerce is coming to X

X is removing article headlines on links

ā° 1-SECOND SUMMARY

  • Takeaways from inside LTKConā€™s creator commerce conference

  • TikTok and Meta are considering ad-free subscription plans

  • Instagram tests different audience lists for your Stories

  • Paris Hilton will lead livestream shopping efforts on X (Twitter)

  • X (Twitter) has stripped headlines and context from links you share

  • MrBeast and Tom Hanks deepfake ads are floating around social

By the way, If I was to predict what weā€™ll be talking about for the next few years, I couldnā€™t have come up with a better rundown: creators, commerce, a splintered social landscape and AI issues the industry needs to resolve asap!

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šŸ’» ROADMAP

Platform updates you need to know about as a marketer or creator

šŸ“² TikTok Updates

  • TikTok is testing an ad-free monthly subscription plan, according to code spotted in the app by tech website Android Authority. The company later confirmed to TechCrunch that itā€™s testing the paid version in an English-speaking market outside the US. The ads skipped would be ads served by TikTok and not branded campaigns posted by creators.

šŸ“² Meta Updates

  • Instagram is testing the ability to share Stories to multiple audience lists ā€” beyond Close Friends to multiple small groups.

  • Meta is expanding the beta test of its AI-powered features for ad creation in Ads Manager with a global rollout expected by next year. The new tools are Background Generation, Image Expansion, and Text Variations.

  • Europeans may soon have to pay for an ad-free Instagram or Facebook experience if they opt out of ad targeting. Metaā€™s floating a $14 monthly subscription plan proposal to regulators.

    It may just be a coincidence that news of paid versions of Instagram and TikTok surfaced on the same week but it does feel like weā€™ve turned a corner on social media. What was once a communal experience to connect and share with others is falling apart ā€” no thanks to the platforms themselves.

    This ā€œgreat Internet splinteringā€ is leading to a patchwork solution of public and private spaces, wrote Insiderā€™s Shubham Agarwal in an excellent piece on the future of social media. Instead of a digital campfire or town square, the future of social is looking more and more like a network of platforms that offers everyone a customized experience.

šŸ“² X (Twitter) Updates

  • Livestream commerce is coming to X led by Paris Hilton and her media company 11:11. The platform and the personality announced a partnership Monday, saying Hilton will create and star in shoppable videos. Sheā€™ll also serve as a launch partner for new X consumer products, services and feature releases.

  • X is removing article headlines on links shared to the platform. Posts will be stripped of context, only displaying an image with a website watermark. Iā€™ve spotted several brands adding more detailed captions or adding ā€œlink: [url]ā€ since the cue to click through is no longer obvious.

šŸ“² YouTube Updates

šŸ“² Canva Updates

  • Canva launched Magic Studio, a suite of AI-powered design tools. The latest AI features to help generate and edit assets include Magic Switch (resize), Magic Grab (separate photo elements), Magic Expand (expand images), Magic Morph (effects), and Magic Animate (motion).

šŸ“² Extras

  • Amazon is shutting down Amp, its live-audio app. Thereā€™s a good chance you werenā€™t using it anyway, but it seems to be one more nail in the coffin for stand-alone audio experiences

  • The Leap debuted an AI tool that allows creators to build and sell digital courses, guides and tutorials in minutes

  • Teachable is now offering creator subscription Memberships to offer exclusive monthly content

  • If Meta calls to license your name, image and likeness for an AI chatbot ā€” itā€™s worth it! They allegedly paid some creators $5M for about six hours of work.

šŸ“– WORTH READING

A round-up of the most interesting tech and trend headlines of the week 

  • MrBeast, Tom Hanks, Gayle King warn of online deepfake ads -The Washington Post

  • Instagram Looks for Ways to Revive Interest in Threads -The Information (paywall)

  • Top Twitch streamers call on company to fix a hack that lets users rack up fake views and defraud advertisers -Fortune

  • Instagram is still crucial for influencer marketing, even as TikTok is on the rise -Insider Intelligence

  • Top 5 game-changing influencer campaigns -AdAge

  • The earliest content creators were mommy bloggers -NPR

  • MrBeast is putting his snack brandā€™s logo on NBA jerseys -The Verge

Thanks for reading!